Univ. of Phoenix Online, B.S. in Business - Marketing

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University of Phoenix,
3157 E. Elwood Street,
Phoenix, AZ 85034,

Toll Free: (866) 766.0766,

The Marketing Concentration addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market, the pricing of products and services, and how to respond to growing demands in different countries and cultures. The marketing concentration builds upon the foundational marketing course, which allows further study in the areas of consumer behavior, advertising, marketing research, public relations, promotion measurement and analysis, and international and global marketing. Marketing managers need creative, analytical, and leadership abilities to manage the marketing function of the business enterprise.