Univ. of Memphis Online, BBA Marketing Management

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University of Memphis,
Ecampus,
Brister Hall,
101 Wilder Tower,
Memphis TN 38152,

Toll Free: (901) 678-8900,

We invite you to enroll in the online Bachelor of Business Administration program in Marketing Management! The degree is for students interested in careers related to product development, pricing, consumer research and the promotion of goods and services. To gain a thorough understanding of the range of these activities, students take coursework on marketing principles, marketing research, consumer behavior, sales, marketing strategy, advertising management and supply chain management. The degree requires a total of 120 credit hours.