Lasell College Online, M.S. Communication - Integrated Marketing Communication

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Lasell College,
Graduate Admission,
Hamel Visitor Center,
221 Woodland Road,
Newton, MA 02466,

T: (617) 243.2000,

The Master of Science in Communication with a concentration in Integrated Marketing Communication covers public relations, promotions, and interpersonal communications into a coordinated program of total communications. In the program, you will learn how to help organizations build their brand by communicating with target audiences, advertising, sales promotion, publicity, direct marketing, event sponsorship, and the Internet.