Indiana Univ. Online, M.S. Marketing

Indiana University Bloomington,
107 S. Indiana Avenue,
Bloomington, IN 47405-7000,

T: (812) 855-4848,

Creating, communicating, and delivering value to consumers and customers is the basis of marketing. Whether you are a marketing professional looking to advance your knowledge or want to add a marketing edge to a different skill set, earning a Master of Science in Marketing can help you achieve your goals.

The IU Online Master of Science in Marketing teaches you the foundations of marketing management and quantitative analysis. As a student in the program, you develop a deep understanding of the multiple facets of marketing researching and analyzing consumer data and applying those insights to marketing strategies in a variety of contexts, including new product development. You learn how to use consumer research and data to inform marketing decisions, develop marketing strategies in view of the global marketplace, and stay ahead of consumer trends and the impact of social media and digital marketing.