Franklin Univ. Online, Bachelor of Business in Internet Marketing

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Franklin University,
201 S. Grant Avenue,
Columbus, OH 43215,

T: (614) 797-4700,
Toll free: (877) 341-6300,

It used to be that digital campaigns were experimental one-offs or, at best, minor subsets of larger marketing initiatives. Not so anymore. The new rules of business demand full integration of online and offline marketing strategies, often with digital leading the way.

Why? Because digital provides more immediate and measurable results, giving business what it always has its eye on: increased accountability to the return on investment. Digital accountability and the ever-growing influence of the web on consumer purchasing behavior are two key long-term trends driving job growth in this field.