Florida Institute of Technology Online, B.A.B.A. - Marketing

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Florida Institute of Technology,
159 W. University Blvd.,
Melbourne, FL 32901,

T: (321) 674-8000,
Toll Free: (855) 300-1469,

The Bachelor of Arts in Business Administration - Marketing combines a broad-based business education with analytical, decision-making and problem-solving techniques used in global marketing, marketing ethics and managing the marketing function. The program focuses on marketing activities such as product and service development, research, planning, distribution channels, logistics and transportation, sales promotion, sales, pricing strategy, advertising and public relations.