Bryant & Stratton College Online, Integrated Marketing Communications Certificate

Bryant & Stratton College,
200 Redtail,
Orchard Park, NY 14127,

T: (716) 677-8800,

Integrated marketing communication is a strategic business process used to plan, develop, execute, and, evaluate coordinated, measurable, persuasive brand communication programs over time with consumers, customers, prospects, and other targeted, relevant external and internal audiences. The IMC Certificate assumes some basic knowledge of marketing communication theory and practice on the part of applicants but does not require any specific work experience. Designed to keep those already in the marketing field up to date, students will touch upon marketing communications and management, social media and photo editing and web design. Students who pass this certificate of completion program can articulate these courses for credit upon being accepted into a Bryant & Stratton College degree program.