American Intercontinental Univ. Online, B.B.A. - Marketing

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American Intercontinental University,
231 N. Martingale Road,
6th Floor,
Schaumburg, IL 60173,

Toll Free: (877) 701-3800,

The Bachelor of Business Administration (BBA) with a Specialization in Marketing degree provides the student with a strong foundation in business fundamentals and a focused study of marketing principles and their application in real-world work environments. In-depth courses in this marketing degree program are goal-oriented and allow students to practice marketing methods such as planning, implementation, controlling and evaluating marketing strategies to achieve an organization's goals. The blend of real-world application of marketing principles and core business courses will prepare the student to better understand the application of management principles to marketing functions within organizations.