Univ. Of Nebraska Lincoln Online, M.S. Merchandising

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University of Nebraska Lincoln,
Office of Online & Distance Education,
1520 N 20th Circle,
PO Box 888307,
Lincoln, NE 68588,

T: (402) 472-5515,

Retailing has a major impact on the United States, representing 1/3 of the total U.S. economy or $4 trillion.

In the ever-changing, global atmosphere of retailing, the ability to merchandise the product to the consumer is a strategic advantage. Merchandising is the theoretical background needed to deliver the right product or service to the consumer in the right place, in the right quantities, at the right time and the right price.